|
ABSTRACT |
3-5 |
|
内容摘要 |
5-10 |
|
Chapter One Introduction |
10-15 |
|
1.1 The Rationales of the Thesis |
10-11 |
|
1.2 Background knowledge |
11-13 |
|
1.2.1 Definition of Tourism |
11-12 |
|
1.2.2 Foreign Direct Investment (FDI) in Tertiary Industry |
12-13 |
|
1.3 The Contributions of Tourism to the Economy of a Nation |
13-15 |
|
Chapter Two Theoretical Analysis on Foreign Direct Investment in China's Tourism |
15-27 |
|
2.1 The Desire for Tourism—Based on the Theory of Maslow |
15-18 |
|
2.1.1 The Need Hierarchy of Maslow |
15-17 |
|
2.1.2 The Relationship between Maslow's Theory and Functional Construction of Tourism Destination |
17-18 |
|
2.2 An Analysis on Tourism in Terms of Marketing |
18-21 |
|
2.2.1 Untransferablity of Tourism Product |
18-19 |
|
2.2.2 Simultaneous Production and Consumption of Tourism Product |
19-20 |
|
2.2.3 Perishability of Tourism Product |
20-21 |
|
2.3 The Attractiveness of China's Tourism Industry to Foreign Investors |
21-27 |
|
2.3.1 The Great Potential of China's Tourism Market |
21-22 |
|
2.3.2 Competitiveness of Branded Multinational Enterprises of Tourosm |
22-25 |
|
2.3.3 Comparative Advantages of Multinational Tourism Enterprises |
25-27 |
|
Chapter Three Current Situation of China's Utilization of Foreign Direct Investment |
27-32 |
|
3.1 Profile of China's Tourism Industry |
27-28 |
|
3.1.1 Economy of Scale of China's Tourism Industry |
27-28 |
|
3.2 Courses of Utilizing Foreign Direct Investment in China's Tourism |
28-32 |
|
3.2.1 First Targeted by Foreign Investors in the late 1970s |
29-30 |
|
3.2.2 Continually Targeted by Foreign Investors in 1990s |
30 |
|
3.2.3 Promising Target for Foreign Investment in 21st Century |
30-32 |
|
Chapter Four Problems in the Utilization of Foreign Direct Investment in China's Tourism |
32-42 |
|
4.1 Unbalanced development Because of Uneven Distribution of FDI |
32-35 |
|
4.1.1 Sectoral Unevenness |
32-34 |
|
4.1.2 Regional Unevenness |
34-35 |
|
4.2 Monotonous Mode of FDI Utilization |
35-36 |
|
4.3 Lack of Government Supports |
36-37 |
|
4.4 Lack of Supervision Mechanism |
37-38 |
|
4.5 Imperfect Investment Environment |
38-42 |
|
4.5.1 Complex and Low Efficient Administration |
38-39 |
|
4.5.2 Incomplete Legislation |
39-40 |
|
4.5.3 Market disorder |
40 |
|
4.5.4 Unsustainable Development |
40-42 |
|
Chapter Five Hotel Franchising in China |
42-59 |
|
5.1 Development of Franchising in the Hotel Industry |
42-44 |
|
5.2 Franchised hotels in China |
44-47 |
|
5.2.1 Global Strategies of World Major Hotel Chains and Their Expansion in China |
46-47 |
|
5.3 Opportunities and Challenges for Hotel Franchising in China |
47-54 |
|
5.3.1 Opportunities |
47-51 |
|
5.3.2 Challenges |
51-54 |
|
5.4 Growth of Chinese hotel franchisors |
54-56 |
|
5.5 Case Study: Super 8 Expansions in China |
56-58 |
|
5.6 Conclusion |
58-59 |
|
Chapter Six New The Current Trends of Utilization of Foreign Investment in China's Tourism |
59-67 |
|
6.1 Expanded Tourism Market After China's Entry into WTO |
59-62 |
|
6.2 Foreign Funded Travel Agencies |
62-63 |
|
6.3 Rapid Growth of Foreign Investment in Western Regions |
63-65 |
|
6.4 Increased Proportion of Foreign Investment in Tourism Scenic Spots |
65-66 |
|
6.5 New Modes in Operations: Economy of Scale, Consolidation and Network Informationization |
66-67 |
|
Chapter Seven Suggestions for Utilization of Foreign Direct Investment of China's Tourism |
67-78 |
|
7.1 Optimization of Investment Environment |
67-70 |
|
7.1.1 Policies, Planning, and Efficient Administration |
68-69 |
|
7.1.2 Laws and Regulations on Tourism Foreign Direct Investment |
69-70 |
|
7.2 Coordination of Scale and Flows of Foreign Direct Investment in Tourism |
70-73 |
|
7.2.1 Discriminative Foreign Investment Policies for Tourism Sectors and Regions |
70-71 |
|
7.2.2 Channeling Foreign Direct Investment to West Regions in China |
71-73 |
|
7.3 Seeking New Modes of Utilization of Foreign Direct Investment in China's Tourism Industry |
73-76 |
|
7.3.1 Small Enterprises: Merger and Acquisition |
73-74 |
|
7.3.2 Infrastructure Construction: Project Financing and Foreign Loan |
74-75 |
|
7.3.3 Tourism Scenic Spot Exploration: Financing by Project Commercialization |
75-76 |
|
7.4 Reducing Negative Influences from Foreign Direct Investment in China's Tourism |
76-78 |
|
REFERENCES |
78-81 |
|
ACKNOWLEDGEMENT |
81-82 |
