|
ABSTRACT |
4-6 |
|
摘要 |
6-8 |
|
CONTENT |
8-10 |
|
Part Ⅰ.The Introduction of Internet Marketing |
10-21 |
|
1.1 Two Stages of Computerization |
10-14 |
|
1.1.1 The PC Era |
11 |
|
1.1.2 The Internet Era |
11-14 |
|
1.2 The Functions of Internet Marketing |
14-17 |
|
1.3 Internet Marketing Vs.Traditional Marketing |
17-21 |
|
1.3.1 Benefit to Customers |
17-19 |
|
1.3.2 Benefit to Companies |
19-21 |
|
Part Ⅱ.The Development of Internet Marketing Worldwide |
21-33 |
|
2.1 Internet Marketing in Europe |
21-24 |
|
2.2 Internet Marketing in Canada |
24-27 |
|
2.3 Internet Marketing Strategy of Famous Brands |
27-33 |
|
2.3.1 Internet Marketing Strategy of DELL |
28-30 |
|
2.3.2 Internet Marketing Strategy of 7-Eleven |
30-33 |
|
Part Ⅲ.Internet Marketing in China |
33-40 |
|
3.1 Proliferation of the Internet Users |
33-36 |
|
3.2 Popularized in Business |
36-40 |
|
Part Ⅳ.The Opportunities Internet Marketing Brings to Small and Medium-size Companies |
40-60 |
|
4.1 The Small and Medium-size Companies in China |
40-42 |
|
4.2 The Opportunities to the Small Companies |
42-60 |
|
4.2.1 Equal Playground in Marketing Processes |
42-52 |
|
4.2.2 Enable the Medium and Small Companies to Conduct Database Marketing and Email Marketing |
52-56 |
|
4.2.3 Easily Adapted to Relationship Marketing and Customer Relationship Management(CRM) |
56-60 |
|
Part Ⅴ.Issues Involved in Internet Marketing |
60-70 |
|
5.1 Junk Emails |
60-62 |
|
5.2 On-line Credibility |
62-64 |
|
5.3 Internet Privacy |
64-67 |
|
5.4 Internet Security |
67-70 |
|
Part Ⅵ.Conclusion |
70-74 |
|
Appendix |
74-75 |
|
Bibliography |
75-78 |
|
Acknowledgement |
78-79 |
|
东北财经大学研究生学位论文原创性声明 |
79 |
|
东北财经大学研究生学位论文使用授权书 |
79 |
