|
ABSTRACT |
3-5 |
|
摘要 |
5-10 |
|
Chapter Ⅰ Introduction |
10-14 |
|
1.1 The Background Knowledge |
10-12 |
|
1.2 The Purpose and Structure of the Thesis |
12-13 |
|
1.3 Studying Methods |
13-14 |
|
Chapter Ⅱ The Evolution, Present Situation and Problems in China Refractories Industry |
14-30 |
|
2.1 The Evolution of China Refractories Industry |
14-19 |
|
2.1.1 1949-1952: Period of Economic Recovery |
14-15 |
|
2.1.2 1953-1966: Period of Initial Development |
15-16 |
|
2.1.3 1980 to 1998: Period of Reform and Opening-up |
16-17 |
|
2.1.4 From 1998 Till Now: Period of Adjustment and Globalization |
17-19 |
|
2.2 The Present Situation and Problems of China's Refractories Production |
19-22 |
|
2.2.1 Overcapacity of Refractories Production |
19-21 |
|
2.2.2 Lack of Economy of Scale |
21-22 |
|
2.2.3 Irrational Product Mix. |
22 |
|
2.2.4 High Refractories Consumption |
22 |
|
2.3 The Present Situation and Problems on China's Refractories Export |
22-30 |
|
2.3.1 The Present Situation on China's Refractories Export. |
22-26 |
|
2.3.2 Problems in China's Refractories Export |
26-30 |
|
Chapter Ⅲ SWOT Analysis on China's Refractories |
30-41 |
|
3.1 Internal Environmental Analysis |
31-36 |
|
3.1.1 Strengths |
31-33 |
|
3.1.2 Weaknesses |
33-36 |
|
3.2 External Environmental Analysis |
36-41 |
|
3.2.1 Opportunities |
36-39 |
|
3.2.2 Threats |
39-41 |
|
Chapter Ⅵ Case Study: The Export Strategy of Puyang Refractories Co., Ltd |
41-57 |
|
4.1 General Introduction to Puyang Refractories Co., Ltd |
41-45 |
|
4.2 The Development of the Export of PRCO |
45-46 |
|
4.3 The Export Strategy of Puyang Refractories Co., Ltd |
46-57 |
|
4.3.1 Improvement of Managerial Level |
47-48 |
|
4.3.2 Technological Innovation |
48-51 |
|
4.3.3 The Independent Brand Strategy |
51-52 |
|
4.3.4 The International Marketing Strategy |
52-57 |
|
Chapter Ⅴ The Thinking on Export Strategy for China Refractories Industry |
57-90 |
|
5.1 Strategic Adjustment on National Part |
57-67 |
|
5.1.1 The Evolution of China's Foreign Trade Strategy. |
57-58 |
|
5.1.2 The Positive Role of Export Oriented Strategy in the Development of National Economy. |
58-60 |
|
5.1.3 The Negative Effects of Export Oriented Strategy on the Development of National Economy. |
60-61 |
|
5.1.4 Adjustment of China's Export Oriented Strategy |
61-67 |
|
5.2 Strategic Reform on Industrial Part |
67-76 |
|
5.2.1 Adjust and Optimize the Industrial Structure. |
68-69 |
|
5.2.2 Establish the Scientific and Technical Innovation System with Chinese Characteristics. |
69-70 |
|
5.2.3 Foster Chinese Own Independent Brand. |
70-71 |
|
5.2.4 Legislate the Industrial Development Policy of China's Refractories |
71-72 |
|
5.2.5 Control and Administrate the Foreign Investment. |
72-73 |
|
5.2.6 Encourage Chinese Refractories Companies to Go Abroad to Establish Production Branches and Sales Channels. |
73-75 |
|
5.2.7 Train Professionals for International Marketing of Refractories. |
75-76 |
|
5.3 Reengineering and Rationalization on Enterprise Part |
76-90 |
|
5.3.1 Technological Innovation Strategy |
76-80 |
|
5.3.2 Independent Brand Strategy. |
80-82 |
|
5.3.3 Export Pricing Strategy |
82-83 |
|
5.3.4 Export Product Strategy |
83-85 |
|
5.3.5 International Marketing Strategy |
85-90 |
|
Chapter Ⅵ Conclusion |
90-92 |
|
REFERENCES |
92-95 |
|
ACKNOWLEDGEMENT |
95-96 |
