|
ABSTRACT |
3-5 |
|
摘要 |
5-9 |
|
Chapter I Introduction |
9-21 |
|
1.1 The Analysis of Chinese Household Appliance Industry |
9-13 |
|
1.1.1 The Market Situation of the Industry |
9-11 |
|
1.1.2 Changes in the Structure of the Industry |
11-12 |
|
1.1.3 Recognition to the Technology Content and the Discrepancy |
12-13 |
|
1.2 The Introduction to the Foreign Investment of Our HAEs |
13-21 |
|
1.2.1 Brief Introduction to the Overseas Investment of Chinese HAEs |
13-15 |
|
1.2.2 Problems in the Foreign Investment of Our HAEs |
15-21 |
|
Chapter II The Opportunities and Challenges Our HLAEs Facing after the Eastern Enlargement of EU |
21-32 |
|
2.1 Our Present Investment in the New Members of EU |
21-23 |
|
2.2 The Opportunities Brought by Eastern Enlargement of EU |
23-28 |
|
2.2.1 Closer Cooperation with Eastern European Countries |
24 |
|
2.2.2 Great Convenience Brought by the Unified Trade and Investment Policy of EU |
24-25 |
|
2.2.3 The Convenience of the Language |
25 |
|
2.2.4 Better Geographical Location Advantage |
25-26 |
|
2.2.5 The Comparative Advantage to Invest in Eastern European Countries |
26-27 |
|
2.2.6 The Entry to the Western European Market throughout the Eastern Europe |
27-28 |
|
2.3 The Challenges and Uncertainty Brought by the Eastern Enlargement of EU |
28-32 |
|
2.3.1 The Increasing Competition from the EU |
28-29 |
|
2.3.2 The Strict Technological Criterions of EU |
29-31 |
|
2.3.3 The Increasing Tariff of EU |
31-32 |
|
Chapter III The Analysis about the Investing Environment of the New Members |
32-40 |
|
3.1 The Investing Environment and the Development of Household Appliance Industry of Poland |
32-34 |
|
3.1.1 The Investing Environment of Poland |
32-33 |
|
3.1.2 The Condition of the Household Appliances Market of Poland |
33-34 |
|
3.2 The Investing Environment and the Development of Household Appliance Industry of Czech |
34-36 |
|
3.2.1 The Investing Advantages of Czech |
34 |
|
3.2.2 The Favorable Investment Policies of Czech |
34-35 |
|
3.2.3 The Situation of the Household Appliance Market of Czech |
35-36 |
|
3.3 The Investing Environment and the Development of Household Appliance Industry of Hungary |
36-37 |
|
3.3.1 The Situation of the Investing Environment of Hungary |
36 |
|
3.3.2 The Policies and Measures Taken to Attract Foreign Investment |
36-37 |
|
3.3.3 The Situation of Household Appliance Market of Hungary |
37 |
|
3.4 The Investing Environment and the Development of Household Appliance Industry of Slovak |
37-38 |
|
3.4.1 The Introduction to the Investing Environment of Slovak |
37 |
|
3.4.2 The Favorable Investment Policies of Slovak |
37-38 |
|
3.4.3 The Situation of the Household Appliance Market of Slovak |
38 |
|
3.5 The Investing Environment and the Situation of the Household Appliance Market of Other Six Countries |
38-40 |
|
Chapter IV The Theoretic Guidance to Invest in Eastern Europe |
40-50 |
|
4.1. Traditional Transnational Corporations Investment Theories |
40-43 |
|
4.2. The Theories of the Foreign Investment of Developing Countries |
43-46 |
|
4.2.1 Kiyoshi Kojima's Marginal Industry Dilation |
43-44 |
|
4.2.2 The Theory of Small-scale Technology |
44-45 |
|
4.2.3 The Theory of Localized Technological Change |
45 |
|
4.2.4 The Summary to the International Investment Theories |
45-46 |
|
4.3. The Guidance to the Foreign Investment of Our HAEs |
46-50 |
|
4.3.1 The Guidance of the Theory of Marginal Industry Dilation to Our Investment in Eastern European Market |
47-48 |
|
4.3.2 The Guidance of the Theory of Small-scale Technology and the Theory of Localized Technological Change |
48-50 |
|
Chapter V The Investing Modes to the Eastern Europe and the Countermeasures |
50-73 |
|
5.1 The Entry Modes of the Investment in Eastern European Market |
50-64 |
|
5.1.1 Exporting Entry Mode--Building the overseas marketing channel |
50-52 |
|
5.1.2 Contractual Entry Modes |
52-55 |
|
5.1.3 Investment Entry Modes |
55-64 |
|
5.2 The Countermeasures to the Foreign Investment |
64-73 |
|
5.2.1 The Countermeasures by the Enterprises |
65-70 |
|
5.2.2 The Countermeasures by Our Government |
70-73 |
|
Chapter VI Conclusion |
73-74 |
|
REFERENCES |
74-76 |
|
ACKNOWLEDGEMENT |
76-77 |
