|
Abstract in English |
4-6 |
|
摘要 |
6-8 |
|
Chapter 1 Introduction |
8-12 |
|
Chapter 2 Literature Review |
12-32 |
|
2.1 An Overview of Functional Grammar |
12-23 |
|
2.1.1 The Rationale of Systemic Functional Grammar |
12-13 |
|
2.1.2 The Three Metafunctions |
13-15 |
|
2.1.3 Interpretation of Other Basic Terms in Functional Grammar |
15-23 |
|
2.2 A Survey of Functional Discourse Analysis |
23-29 |
|
2.2.1 The Purpose of Functional Discourse Analysis |
26-28 |
|
2.2.2 The Scope of Functional Discourse Analysis |
28 |
|
2.2.3 The Procedures and Methods of Functional Discourse Analysis |
28-29 |
|
2.3 Background Knowledge of Public Service Advertising |
29-32 |
|
2.3.1 Defining Public Service Advertising |
29 |
|
2.3.2 Purpose of Public Service Advertising |
29 |
|
2.3.3 General Concerns of Public Service Advertising |
29-30 |
|
2.3.4 Media of Public Service Advertising |
30 |
|
2.3.5 Techniques in Advertising |
30-31 |
|
2.3.6 Rhetorical characteristics of advertising English |
31-32 |
|
Chapter 3 Functional Discourse Analysis of A Public Service Advertising |
32-44 |
|
3.1 General Remarks on the Material |
32 |
|
3.2 Functional Analysis on Generic Features |
32-35 |
|
3.3 Functional Analysis on Register Variables |
35-44 |
|
3.3.1 From the Perspective of Field |
35-36 |
|
3.3.2 From the Perspective of Tenor |
36-40 |
|
3.3.3 From the Perspective of Mode |
40-44 |
|
Chapter 4 Discussion |
44-46 |
|
Chapter 5 Conclusion |
46-47 |
|
References |
47-50 |
|
Appendix I |
50-51 |
|
Appendix II |
51-53 |
|
Acknowledgements |
53 |
