|
Acknowledgements |
4-5 |
|
Abstract in Chinese |
5-7 |
|
Abstract in English |
7-11 |
|
1.Introduction |
11-15 |
|
1.1 Research background |
11-13 |
|
1.2 Method and data collection |
13-14 |
|
1.3 The organization of the thesis |
14-15 |
|
2. Literature Review |
15-31 |
|
2.1 The study of fundraising texts |
15-16 |
|
2.1.1 The definition of fundraising texts |
15 |
|
2.1.2 The classification of fundraising texts |
15-16 |
|
2.1.3 The functions of fundraising texts |
16 |
|
2.2 Functional Grammar |
16-17 |
|
2.3 Appraisal Theory |
17-18 |
|
2.4 Interpersonal meaning |
18-30 |
|
2.4.1 Different approaches to interpersonal meaning |
18-21 |
|
2.4.2 Mood system |
21-23 |
|
2.4.3 Modality system |
23-25 |
|
2.4.4 Person system |
25-27 |
|
2.4.5 Evaluation system |
27-30 |
|
2.5 Interpersonal meaning and fundraising texts |
30-31 |
|
3. Interpersonal Meaning in Fundraising Texts |
31-55 |
|
3.1 A sample analysis |
31-34 |
|
3.2 Mood system |
34-41 |
|
3.2.1 The interpersonal meaning of imperative mood |
35-37 |
|
3.2.2 The interpersonal meaning of interrogative mood |
37-39 |
|
3.2.3 The interpersonal meaning of declarative mood |
39-40 |
|
3.2.4 Summary |
40-41 |
|
3.3 Modality system |
41-44 |
|
3.3.1 Modalization analysis |
41-42 |
|
3.3.2 Modulation analysis |
42-44 |
|
3.3.3 Summary |
44 |
|
3.4 Person system |
44-50 |
|
3.4.1 The interpersonal meaning of person system in fundraising texts |
45-46 |
|
3.4.2 The interpersonal meaning of various person pronouns used in fundraising texts |
46-50 |
|
3.4.3 Summary |
50 |
|
3.5 Evaluation system |
50-55 |
|
3.5.1 The interpersonal meaning of affect |
52-53 |
|
3.5.2 The interpersonal meaning of judgment |
53 |
|
3.5.3 The interpersonal meaning of appreciation |
53-54 |
|
3.5.4 Summary |
54-55 |
|
4. Findings and Discussion |
55-57 |
|
5. Conclusion |
57-58 |
|
Bibliography |
58-61 |
|
Appendix 1 Fundraising text one |
61-62 |
|
Appendix 2 Fundraising text two |
62-63 |
|
Appendix 3 Fundraising text three |
63-64 |
|
Appendix 4 Fundraising text four |
64-65 |
|
Appendix 5 Fundraising text five |
65-66 |
|
Appendix 6 Fundraising text six |
66 |